Executive Brand Producer April 2023 - Present
* Developed and executed AI generated imagery and creative deliverables across internal employee products and marketing campaigns.
* Established AI creative guidelines and hybrid production workflows that integrate AI across pre and post production.
* Created a scalable AI asset library and creative framework to increase production efficiency, expand creative capabilities and support evolving marketing needs.
* Lead end to end production of brand photography and video from concepting, budgeting, talent sourcing, shoot execution and post-production across small and large scale budgets.
* Facilitate cross-functional collaboration with creative, marketing and external vendor teams; reviewing scope, timelines, and budgets while establishing new workflows, best practices and ethical guidelines for AI imagery production.
* Secure proper rights and clearances for artwork and stills, ensuring compliance for commercial use.
* Tracked +$2M production budgets.
