Hello and welcome to my site!
My name is Porscha. I began my career in film and television production before moving into marketing and advertising, where I’ve spent years leading and supporting creative teams on both the client and agency side. I’ve tackled everything from small, nimble shoots to major productions with lots of moving parts. Beyond production, I specialize in creative operations, art buying, recruiting, onboarding talent, and building systems that help teams work more efficiently. No matter the challenge, I bring an upbeat energy, optimism, and resourcefulness to every project. I’m a natural problem-solver who always keeps the team’s best interests at heart. When I’m not working, I love traveling, spending time with my pup Lucy, painting, and hanging out with friends and family.
I’m currently available for onsite or hybrid consulting roles.
AREAS OF EXPERTISE:
Art Licensing / Asset Management / Creative Operations / Crew Assembly / Departmental Budgeting / Estimating & Negotiating /
Location Scouting / New Hire Onboarding Training / Management / Payroll / Talent Recruiting / US & International Productions
MANAGEMENT EXPERIENCE:
- Managing creative department and operations; designers, producers, art buyers, retouchers and rendering artists.
- Overseeing new hire contracts, payroll setup, onboarding and technical set up as well as employee reviews and mentoring.
- Managing internship programs.
- Designing and implementing digital asset management systems.
- Developing efficient workflows and production processes and tools.
- Expanding talent rosters, negotiating rates and licensing terms for photographers, artists and vendors.
